企業(yè)創(chuàng)新管理（32小時(shí)6天課程）

Syllabus for Entrepreneurship and Innovation management（EIM）
《創(chuàng)業(yè)與創(chuàng)新管理》課程大綱
Tutor：Prof. Xinqing Luo
授課教師： 駱欣慶 教授

、Course title:
Entrepreneurship and Innovation management（EIM）
Pre-requisites:
Management,
Students:
Nature:
Compulsory
Credit hours:
32hrs
Credit points:
2
Instructor name:
Xinqing Luo 駱欣慶
Class time:
.
Instructor title:
Professor
Class/ Room
Office:
Phone:
Office hours:
Email:
Teaching Assistant:
張曉娟 （Lucy）
Tel:
Email:
13810150119
luoxinqing@126.com
Course Description
. 在今天環(huán)境復(fù)雜多變的外部條件下，組織與個(gè)體一定要樹立全新的思維框架與認(rèn)知模型，用創(chuàng)新思維驅(qū)動(dòng)企業(yè)創(chuàng)業(yè)。本課程主要幫助企業(yè)管理者和決策人員建立全新的創(chuàng)新性思維，提升員工的認(rèn)知水平，掌握思維的底層規(guī)律，樹立正確的企業(yè)家精神。課程主要以案例的方式進(jìn)行授課，中間與學(xué)員有大量的互動(dòng)。學(xué)習(xí)完本課程，學(xué)員能夠從問題入手，利用所學(xué)思維方法，解決創(chuàng)業(yè)過程中的具體問題。
Mapping of the course content against the AMBA Criteria
Tick√
AMBA Criteria
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(i) the concepts, processes and institutions in the production and marketing of goods and/or services and the financing of business enterprise or other forms of organization;
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(ii) the concepts and applications of accounting, of quantitative methods, and management information systems including IT applications;
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(iii) organization theory, behavior, HRM issues and interpersonal communications;
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(iv) the processes and problems of general management at the operational and strategic level;
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(v) Macro and micro economics
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(vi) business research methods and consultancy skills;
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(vii) the impact of environmental forces on organizations, including: legal systems; demographics; ethical, social, and technological change issues;
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(viii) explicit coverage of the ability to respond to and manage change;
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(ix) business policy and strategy;
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(x) leadership and entrepreneurship;
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(xi) an understanding of the impact of sustainability, ethics and risk management on business decisions and performance;
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(xii) further contemporary and pervasive issues, such as creativity, enterprise, innovation, e-commerce, knowledge management, and globalization;
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(xiii) the international dimension to the above, including political risk and contemporary processes of regionalization, emerging markets, global governance and globalization.
Course Learning Outcomes
On completion of this course, students should be able to:
1 創(chuàng)新理念提升
2 創(chuàng)新格局提升
3 創(chuàng)新規(guī)律掌握
4 創(chuàng)新方法學(xué)習(xí)
5 創(chuàng)新組織打造
6 創(chuàng)業(yè)核心邏輯
Alignments of Program and Course Learning Outcomes (CLO):
Program Learning Outcomes
Course learning outcomes (CLO) #
1 創(chuàng)新理念提升
最新科技進(jìn)展
了解認(rèn)知局限
提升認(rèn)知水平
2 創(chuàng)新格局提升
什么是格局
偉人的格局
大視野下的格局提升
3 創(chuàng)新規(guī)律掌握
傳統(tǒng)創(chuàng)新的方法
單要素矛盾沖突解決
雙要素矛盾沖突解決
創(chuàng)新演化路徑
4 創(chuàng)新方法學(xué)習(xí)
TRIZ理論
第二曲線理論
5 創(chuàng)新組織打造
什么是創(chuàng)新文化
創(chuàng)新文化經(jīng)典案例
創(chuàng)新的硬環(huán)境
顛覆性創(chuàng)新組織打造
未來的組織模式
6 創(chuàng)業(yè)核心邏輯
創(chuàng)新的內(nèi)容很多都是反常識(shí)的
Teaching Syllabus
General description of the teaching arrangement
Tentative Teaching Schedule
Session
Date
Topic
Cases/
Exercises
Group based Assignment
1
4.10
世界發(fā)生了那些變化
前沿科技技術(shù)縱覽
埃隆馬斯克
IBM人工智能
達(dá)芬奇機(jī)器人
Beyoudmeat案例
2
4.10
如何提升創(chuàng)新認(rèn)知水平
不斷提升個(gè)人格局高度
美團(tuán)案例
路徑依賴案例
海盜分金
3
4.11
創(chuàng)新的底層邏輯
創(chuàng)新規(guī)律與創(chuàng)新工具
TRIZ理論
創(chuàng)新演化規(guī)律
集裝箱案例
Netflix案例
華為案例
4
4.11
創(chuàng)新活動(dòng)實(shí)踐案例
沙盤活動(dòng)：盡你們的所能去贏
5
5.16
創(chuàng)新中的反常識(shí)現(xiàn)象
客戶是正確的么
利潤(rùn)最重要么
充分競(jìng)爭(zhēng)更好么
6
5.16
世界咖啡創(chuàng)業(yè)創(chuàng)新活動(dòng)
世界咖啡活動(dòng)
7
5.17
創(chuàng)新組織打造與創(chuàng)新案例分享
海底撈
蘇寧電器
00后的管理
8
5.17
創(chuàng)業(yè)案例討論
互動(dòng)討論
9

Reference Materials
Textbook:老師的課件.
Reading Books and Materials
《窮查理寶典》（查理芒格）
《只有偏執(zhí)狂才能生存》（格魯夫）
《原則》（達(dá)里奧）
《思考快與慢》（卡尼曼）
《科學(xué)管理原理》（泰勒）
《從0到1》（彼得蒂爾）
《禪與摩托車維修藝術(shù)》（波西格）
《創(chuàng)新者的窘境》（克里斯坦森）
Websites resources:
Other web resources:
Teaching and Learning Methods, and Learning Outcome Assessment
Learning Outcomes
Teaching & Learning Methods
Assessment
創(chuàng)新理念
案例分析
認(rèn)知提升
課堂游戲
個(gè)人格局
案例分析與討論
創(chuàng)新規(guī)律
TRIZ理論
創(chuàng)新演化工具
創(chuàng)新組織
案例討論
創(chuàng)業(yè)計(jì)劃書
小組展示
Assignments and Requirements
written report (創(chuàng)業(yè)BP)。（小組作業(yè)完成，最終成績(jī)以此為主。）
Case Analysis (案例分析): (30%) （案例分析需在課堂分享后才有得分，每次上課最多不超過兩個(gè)團(tuán)隊(duì)，每個(gè)團(tuán)隊(duì)分享時(shí)間15-20分鐘）
Assessment
Items
% of grade
Assessors
Attendance and class activities
10
By TA and Tutor
Written report (Self contribution)
60
By tutor
Case Analysis
30
By other teams
Special requirements
Students are required to participate lectures on time. Absence from lectures should be approved by the lecturer with written notices otherwise the Attendance Score of 10 % shall be deducted from your final assessment.
Mobile phone should be switched off or adjusted to vibration functions during lecture hours. No mobile phone is used during lecture hours for calling, message sending, surfing or wechattig.
Attendance assignment for others shall be strictly prohibited. Behaviors of such shall be treated with -10% for both.
Academic Misconduct
The University takes any form of academic misconduct seriously. Academic misconduct on the part of a student, which involves amongst other forms of misconduct: Cheating, Plagiarism and Collusion.
Plagiarism is the use of another scholar’s work as your own. It includes not only the re-presentation of an entire article or section in a paper, but also (most commonly) the paraphrasing or rearrangement of another’s material without proper attribution. Summarizing someone else’s ideas and putting them in your own words does not free you from the obligation of acknowledging their work by way of appropriate citation and referencing. Failure to acknowledge material correctly is an offence against professional standards.
Most commonly, plagiarism exists when: the work submitted or presented was done, in whole or in part, by an individual other than the one submitting or presenting the work (this includes having another impersonate the student or otherwise substituting the work of another for the student's own in an examination or test); parts of the work are taken from another source without reference to the original author; or the whole work, such as an essay, is copied from another source.
Collusion includes inciting, assisting, facilitating, concealing or being involved in plagiarism, cheating or other academic misconduct by others.

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